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Marketing in the Metaverse — What Does It Mean?

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When talking about metaverses in the current world, we have been witnessing tremendous growth in brands taking up these virtual worlds, especially after the NFT boom of 2021. Popular brands such as Adidas, Gucci, Gap.Inc, and Ralph Lauren have marked their presence in various metaverse in one form or the other. While some of them bought a plot of land to plan ahead for the future, some acted rather fast by hosting a store on these worlds and selling NFTs.
If you have been aspiring to develop a business in the metaverse and have been searching for a way to promote it to the right audience, there are some marketing tips that might prove to be more than useful. Carrying out promotional campaigns in the metaverse is nothing like the current blockchain marketing, although those techniques form the basis for the campaigns.
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