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What Is ICO (Initial Coin Offering) And How Does It Work?

Daniel Jacob

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An Initial Coin Offering (ICO) is a capital-raising approach leveraging blockchain projects to raise funds. It seems to be a good option for startups and businesses based on crypto to issue their tokens for crowdfunding. The investors interested in the projects will invest in them by buying the tokens, which will then be traded on crypto exchanges for the exchange of fiat currencies or cryptocurrencies. Individuals with a crypto-related project can create and launch the token to raise funds. In order to maximize the count of investors to take part in the fundraising for a better reach, ICO marketing plays an important role. ICO development and ICO marketing are to be achievable through affiliating with a suitable ICO marketing agency.

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