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Traditional business models work upon a top-down approach where the final decisions are taken by a central authority or the board of directors and there is no room for individual members’ opinions. On the other hand, DAO works upon a bottom-up approach where every single member gets the liberty to raise their voice and vote for making changes in the protocol. This ensures a fair chance for everyone, transparency, and removal of power in the hands of one central authority. Decentralized autonomous organization development helps in building trust and further improving customer retention in the long run while overcoming numerous security concerns in the long run.

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